Segment

Segmentation is the practice of dividing your WhatsApp contact list into smaller groups based on shared characteristics to deliver more relevant messages. Common segmentation criteria include purchase history, geographic location, engagement level (active vs dormant), product interest, language preference, and position in the sales funnel. Effective segmentation directly improves quality ratings because recipients are more likely to engage with relevant messages and less likely to block or report them. BSPs like SuperWaba offer segmentation tools that integrate with your CRM data, allowing you to create dynamic segments that update automatically as contact attributes change. Well-segmented broadcasts typically see 2-3x higher response rates compared to unsegmented mass messages.