Broadcast
A feature that sends the same template message to a large list of contacts simultaneously, used for promotions, announcements, and re-engagement campaigns.
How it works
Broadcasting on WhatsApp Business API allows businesses to send a single template message to thousands or even millions of opted-in contacts at once. Unlike WhatsApp's built-in broadcast list (limited to 256 contacts), API-based broadcasting scales to your messaging tier limit. Broadcasts require an approved template message and recipients must have opted in to receive messages from your business. Best practices include segmenting your audience for relevance, personalizing templates with variables, scheduling sends at optimal times, and monitoring delivery and read rates to refine future campaigns. BSPs like SuperWaba provide broadcast management tools with scheduling, audience segmentation, A/B testing, and real-time analytics dashboards.
Related terms
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Segment
A defined subset of your contact list grouped by shared attributes like behavior, demographics, or purchase history for targeted messaging.
Opt-In
Explicit consent given by a customer to receive WhatsApp messages from a business, required by Meta's policy before sending any outbound messages.
Messaging Limits
The maximum number of unique customers a business can message in a rolling 24-hour period, determined by quality rating and account tier.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.