Drip Campaign
An automated sequence of WhatsApp messages sent over time based on triggers, designed to nurture leads or onboard customers gradually.
How it works
A drip campaign on WhatsApp is a series of pre-planned template messages sent automatically at scheduled intervals or triggered by customer actions. Unlike a one-time broadcast, drip campaigns unfold over days or weeks to guide contacts through a journey, such as onboarding (welcome, setup guide, first value moment), lead nurturing (educational content, case studies, special offer), or re-engagement (reminder, incentive, last chance). Each message in the sequence uses an approved template and is sent only if the contact hasn't opted out or completed the desired action. BSPs like SuperWaba provide visual drip campaign builders where you design the flow, set delays and conditions, and monitor conversion rates at each step. Effective drip campaigns respect messaging limits and maintain high quality ratings by providing genuine value at each touchpoint.
Related terms
Broadcast
A feature that sends the same template message to a large list of contacts simultaneously, used for promotions, announcements, and re-engagement campaigns.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Segment
A defined subset of your contact list grouped by shared attributes like behavior, demographics, or purchase history for targeted messaging.
Opt-In
Explicit consent given by a customer to receive WhatsApp messages from a business, required by Meta's policy before sending any outbound messages.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.