Carousel Message
A horizontally scrollable message format that displays multiple cards, each with an image, text, and action buttons.
How it works
Carousel messages allow businesses to present multiple options in a swipeable card format within a single message. Each card can contain an image or video header, body text, and up to 2 buttons (either quick reply or URL buttons). A single carousel can hold up to 10 cards. This format is particularly effective for showcasing product collections, displaying real estate listings, presenting travel packages, or offering multiple service options. Carousel messages are currently available as template messages, meaning they must be pre-approved by Meta before use. They combine the visual appeal of media messages with the interactivity of buttons, making them one of the highest-converting message formats on WhatsApp.
Related terms
Interactive Message
A WhatsApp message type that includes tappable UI elements like buttons, lists, or product catalogs for guided user interactions.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Catalog Message
A message type that displays products from your WhatsApp Business catalog, allowing customers to browse and add items to a cart within the chat.
Rich Media Message
A WhatsApp message containing media attachments like images, videos, documents, audio, or stickers rather than plain text.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.