Win Back Inactive Customers with WhatsApp
Re-engage dormant customers with personalized WhatsApp campaigns that bring them back to your brand.
The Problem
Businesses lose 20-30% of their customer base each year to inactivity. Email win-back campaigns are ineffective with low open rates, and retargeting ads are expensive. Once a customer goes dormant, most brands have no effective way to reignite their interest.
The SuperWaba Solution
SuperWaba identifies inactive customers and sends personalized re-engagement messages via WhatsApp with tailored offers, new product updates, or loyalty rewards. The conversational format lets customers respond and re-engage naturally, turning dormant contacts into active buyers.
How It Works
- 1
Define inactivity criteria
Set thresholds for what counts as inactive (no purchase in 30/60/90 days, no engagement, etc.).
- 2
Segment dormant customers
Create segments by inactivity duration, lifetime value, last purchase category, and other attributes.
- 3
Design re-engagement offers
Create personalized messages with exclusive discounts, new arrivals, or loyalty rewards.
- 4
Launch multi-step campaigns
Build a re-engagement drip with escalating offers over 2-4 weeks.
- 5
Measure reactivation
Track reactivation rates, revenue from re-engaged customers, and optimize offers.
Key Benefits
- Reactivate up to 25% of dormant customers with personalized outreach
- 98% open rates ensure your win-back message is actually seen
- Conversational format lets customers respond and engage naturally
- Segment by inactivity duration and lifetime value for targeted offers
- Multi-step campaigns with escalating incentives maximize reactivation
Related Resources
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