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Automated WhatsApp Drip Campaigns

Nurture leads and customers with timed, sequential WhatsApp messages that guide them toward conversion.

The Problem

Sending a single message is not enough to convert most leads. Email drip sequences suffer from low open rates, and manually following up with each lead is impossible at scale. Without automated nurturing, warm leads go cold and customers forget about your brand.

The SuperWaba Solution

SuperWaba lets you build multi-step WhatsApp drip campaigns that send the right message at the right time. Trigger sequences based on sign-up, purchase, inactivity, or custom events. Each message builds on the last, guiding contacts from awareness to conversion.

How It Works

  1. 1

    Map your customer journey

    Identify key touchpoints and the messages needed at each stage (welcome, education, offer, urgency).

  2. 2

    Create message sequences

    Write 3-7 messages per drip with appropriate delays (1 day, 3 days, 7 days, etc.).

  3. 3

    Set enrollment triggers

    Define what actions enroll contacts into a drip (sign-up, purchase, tag added, link clicked).

  4. 4

    Add branching logic

    Create conditional paths based on replies, link clicks, or lack of engagement.

  5. 5

    Monitor and iterate

    Track drop-off rates at each step and optimize messaging for maximum completion.

Key Benefits

  • Automate multi-step follow-ups without manual effort
  • Increase conversion rates by nurturing leads over time
  • Conditional branching adapts sequences based on customer behavior
  • 98% delivery rates ensure your nurture messages are actually seen
  • Works for onboarding, education, re-engagement, and upselling

Related Resources

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