Build WhatsApp Message Templates with Variables
Design WhatsApp Business API message templates with dynamic variable placeholders. Preview how your template will look on a phone, validate against WhatsApp's formatting rules, and submit for approval. Templates support headers, body text, footers, and interactive buttons.
How It Works
- 1
Choose a template category: marketing, utility, or authentication.
- 2
Write your message body with {{1}}, {{2}} placeholders for personalization.
- 3
Add optional header (text, image, video, or document) and footer.
- 4
Preview the template on a phone mockup and check for formatting errors.
Benefits
- Visual template editor with real-time phone preview
- Automatic validation against WhatsApp's approval guidelines
- Support for all template types: text, media, interactive buttons, and lists
- Variable placeholders for personalization at scale
- Reusable template library shared across your team
Frequently Asked Questions
What are WhatsApp message template variables?
Variables are placeholders like {{1}}, {{2}} in your template that get replaced with personalized content when the message is sent. For example, 'Hi {{1}}, your order {{2}} has shipped' becomes 'Hi Sarah, your order #4521 has shipped'.
How long does WhatsApp template approval take?
Most templates are reviewed within minutes to a few hours. Complex or marketing templates may take up to 24 hours. SuperWaba shows real-time approval status and notifies you when templates are approved or rejected with feedback.
Can I include buttons in my templates?
Yes. WhatsApp supports two types of interactive buttons: Quick Reply buttons (up to 3) for simple responses, and Call-to-Action buttons (up to 2) for phone calls or website links. Buttons significantly improve engagement rates.
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