Flow Message
A native WhatsApp UI framework that enables multi-screen forms, surveys, and data collection workflows without leaving the chat.
How it works
WhatsApp Flows is a feature that lets businesses build multi-step interactive experiences directly within WhatsApp. Unlike simple buttons or lists, Flows support full form inputs including text fields, dropdowns, date pickers, and checkboxes across multiple screens. Businesses define the flow structure using a JSON-based format and host the data processing on their own endpoints. Common use cases include appointment booking, lead qualification forms, customer surveys, insurance quote calculators, and loan applications. Flows provide a native, fast experience since the UI renders within WhatsApp rather than redirecting to an external browser. They can be triggered via template messages or session messages.
Related terms
Interactive Message
A WhatsApp message type that includes tappable UI elements like buttons, lists, or product catalogs for guided user interactions.
List Message
An interactive WhatsApp message that presents up to 10 options in a scrollable menu, allowing users to select one item from categorized sections.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.