Comparison
SuperWaba vs Gupshup
See how SuperWaba stacks up against Gupshup for WhatsApp & Instagram automation, chatbots, and team collaboration.
SuperWaba
- Pricing
- From $49/mo
- Founded
- 2024
- Headquarters
- Global
- Channels
- WhatsApp, Instagram
Gupshup
- Pricing
- Pay-per-message (custom pricing)
- Founded
- 2004
- Headquarters
- San Francisco, USA
- Channels
- WhatsApp, SMS, RCS, Instagram, Telegram
Feature Comparison
| Feature | SuperWaba | Gupshup |
|---|---|---|
| WhatsApp Business API | ||
| Instagram DM Automation | ||
| AI Chatbot | ||
| Broadcast Campaigns | ||
| Team Inbox | ||
| CRM Integrations | ||
| Template Library | ||
| Analytics & Reporting | ||
| Click-to-WhatsApp Ads | ||
| WhatsApp Payments |
Pros & Cons
SuperWaba
Pros
- Unified WhatsApp + Instagram automation in one platform
- AI-powered chatbot with intent detection and smart routing
- Free 14-day trial with no credit card required
Cons
- Newer platform (launched 2024)
- Fewer third-party integrations vs legacy tools
- No SMS channel yet
Gupshup
Pros
- One of the oldest and most established messaging platforms
- Supports 30+ messaging channels globally
- Strong API-first approach for developers
Cons
- No built-in team inbox. Urequires custom development
- Pay-per-message pricing is hard to predict
- Better suited for developers than business users
Why Choose SuperWaba over Gupshup?
AI-First Automation
Our chatbot uses intent detection and smart routing, not just keyword matching.
WhatsApp + Instagram
Manage both channels from a single inbox with unified analytics.
Enterprise-Grade Security
SOC 2 Type II compliant with end-to-end encryption on all conversations.
Migrate in Minutes
Our team handles WhatsApp number migration so you can switch with zero downtime.
Ready to switch from Gupshup?
Start your free 14-day trial. No credit card required. Migrate your WhatsApp number in minutes.