Meta Business Suite Setup Guide for WhatsApp Business API
Creating Your Meta Business Account
Every WhatsApp Business API integration starts with a Meta Business Account (formerly Facebook Business Manager). Go to business.facebook.com and create a new business account using your company email. Add your business details: legal name, address, website, and phone number. Verify your domain by adding a DNS TXT record or uploading an HTML file to your website root. Domain verification is required for sending custom templates and enables features like persistent menus and catalog integration. The setup takes 10-15 minutes, but domain DNS propagation can take up to 48 hours.
Business Verification Process
Meta requires business verification to access higher messaging tiers and advanced features. Submit your official business documents: business registration certificate, utility bill or bank statement showing your business address, and a document showing your company's tax ID. Meta reviews these documents within 2-5 business days. If rejected, you'll receive specific feedback on what needs correction. Common rejection reasons include: document quality too low to read, name mismatch between documents, and expired documents. Having all documents ready before starting saves significant time and avoids delays.
Connecting Your WhatsApp Number
In Meta Business Suite, navigate to WhatsApp Accounts and add your phone number. The number must not be currently registered on WhatsApp Business App or consumer WhatsApp. If it is, you'll need to delete the existing account first. Meta sends a verification code via SMS or voice call to confirm ownership. Once verified, configure your business profile: display name, business category, profile photo, about text, address, email, and website. Your display name must match your verified business name and follow Meta's naming guidelines. After setup, connect the number to your BSP (SuperWaba) using the embedded signup flow.
Troubleshooting Common Setup Issues
The most frequent setup issue is 'Number already registered'. You must fully delete the existing WhatsApp account on the phone before registering it as an API number. If verification codes aren't arriving, try the voice call option instead of SMS, and ensure the number can receive calls. Business verification delays usually mean a document issue, proactively submit high-resolution, clearly legible documents. If your display name is rejected, ensure it exactly matches your business registration and doesn't include promotional language or emojis. SuperWaba's onboarding team handles the entire setup process for you at no extra charge, typically completing the full configuration in under 4 hours.
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